Style is more than what we wear. It's a reflection of our experiences, creativity, and the way we move through the world. For fashion stylist and creative director Olga Yanul, personal style is an evolving expression of individuality, shaped by years of working in fashion, traveling, and discovering new perspectives.

With a career spanning publications such as Vogue Ukraine and L'Officiel Ukraine, and over 15 years of attending fashion weeks, Olga has developed an appreciation for fashion as both an art form and a part of everyday life.

While her editorial work embraces bold artistic expression, Olga's personal wardrobe follows a more effortless philosophy.

As both a mother and a creative, she gravitates toward pieces that feel comfortable yet distinctive. Natural fabrics, strong silhouettes, and a playful balance of masculine and feminine elements define her aesthetic, often with a nostalgic nod to the '80s and '90s.

Rather than following every passing trend, she values versatility and thoughtful styling.“I love versatile pieces that can be styled in so many different ways,” she shares.

For Olga, the secret to an interesting outfit lies in unexpected combinations. Mixing textures, experimenting with proportions, and adding the right accessories can transform even the simplest look into something personal.

Among the natural fabrics Olga appreciates, silk holds a special appeal for its effortless elegance and versatility.

She is drawn to fabrics that feel weightless and sensual while remaining wearable, particularly the way they move naturally with the body.

Silk, in her view, belongs just as much in everyday wardrobes as it does at special occasions. Paired with structured jackets, contrasting textures, or statement jewelry, it transitions effortlessly between different moments of life.

Her styling advice is refreshingly simple: don't be afraid to mix things up. Combining silk with chunkier fabrics creates an unexpected balance, while delicate accessories bring out its understated elegance.It's an approach that resonates with the LILYSILK philosophy: embracing natural materials and timeless pieces that feel as beautiful as they look.

For Olga, building a lasting wardrobe begins with understanding yourself rather than chasing trends. Her own essentials are timeless yet expressive: a perfectly fitted pair of jeans, a tailored jacket with strong shoulders, and, above all, a white shirt. In fact, she has an entire rack dedicated to white shirts in different styles.

Beyond fashion, she finds inspiration in art, cinema, travel, and the people she meets along the way. Her curiosity keeps her personal style evolving while remaining true to herself.